Newsletter setup & Google Ads optimization

We laid the foundation for professional email marketing for Innoverm GmbH. This included designing the first newsletter in the brand's corporate identity and setting up the technical aspects of the mailing tool.

At the same time, we revised the ongoing Google Ads campaigns to increase visibility and improve the click-through rate. Through targeted keyword tuning, new ad texts, and clear landing page references, performance was measurably increased.

The result:
a consistent brand presence across multiple channels, improved ad performance, and a scalable foundation for future marketing measures.

Our role:
Newsletter design · Tool setup · Google Ads analysis & optimization · Content & copywriting